In the highly competitive news broadcasting space Ceylon observer has built probably the most unbiased and comprehensive news properly on offer “Truth First” with the most accurate and timely information.The quality of the information available through the media comes from the professionalism, ethics and courage of the journalists in the field and the media culture that supports them. The strengthening of a viable independent media in Sri Lanka is a critical step in the ongoing process of building democratic institutions, eliminating ethnic conflict and encouraging public participation.  Ceylon observer we, be a leading news provider by strategically innovating its distribution and delivery.